Privacy policy
Last updated: March 1, 2026
Lumvrafy operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience. Lumvrafy is operated by Bag Weight LTD and powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us through our website and services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing our website or services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with our website, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, transaction details, form of payment, payment confirmation, and other payment details.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transactions.
Communications with us including information you include when contacting customer support.
Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information including information about how and when you interact with or navigate our website and services.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you when you create an account, visit or use our website, communicate with us, or otherwise provide personal information.
Automatically through our website and services, including from your device and through cookies or similar technologies.
From service providers that help us operate our website, process payments, fulfil orders, provide analytics, or support customer service.
From partners or other third parties, where permitted by applicable law.
How We Use Your Personal Information
Depending on how you interact with Lumvrafy, we may use personal information for the following purposes:
Provide, Tailor, and Improve Our Services
We use your personal information to provide our services, including to process payments, fulfil orders, remember your preferences, process purchases, returns, exchanges, or cancellations, manage your account, arrange shipping, provide customer support, and improve your shopping experience.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending promotional communications by email or showing advertisements for products or services on our website or other platforms, where permitted by law.
You may opt out of promotional emails at any time by using the unsubscribe option included in those emails.
Security and Fraud Prevention
We use your personal information to provide a secure payment and shopping experience, authenticate accounts, detect and prevent possible fraudulent or illegal activity, protect our customers and business, and secure our services.
Communicating with You
We use your personal information to provide customer support, respond to inquiries, send order updates, and maintain our business relationship with you.
Legal Reasons
We may use your personal information to comply with applicable laws, respond to valid legal requests, enforce our terms or policies, resolve disputes, and protect our rights, users, and business.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, subject to this Privacy Policy. These may include:
Shopify, vendors, and service providers that perform services on our behalf, such as payment processing, order fulfilment, shipping, customer support, IT management, cloud storage, analytics, and marketing support.
Business and marketing partners that help us advertise products or services, where permitted by applicable law.
Third parties when you direct us, request us, or consent to the disclosure, such as shipping providers or social media integrations.
Affiliates or entities within our corporate group, where applicable.
Authorities, legal parties, or other third parties when required to comply with legal obligations, enforce our policies, respond to legal processes, or protect the rights and safety of our business, customers, or others.
Relationship with Shopify
Our website and services are hosted by Shopify. Shopify may collect and process personal information about your access to and use of our website in order to provide and improve the services.
Information you submit to our website may be transmitted to and shared with Shopify and other third parties that may be located in countries other than where you reside, in order to operate, provide, and improve our website and services.
To learn more about how Shopify uses personal information and what rights you may have, you can review Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.
Third-Party Websites and Links
Our website may include links to websites or online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy policies, security practices, and terms and conditions.
We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.
Children’s Data
Our services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details below so that we may request deletion where required by applicable law.
Security and Retention of Your Information
We take reasonable measures to protect your personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee perfect security.
How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
Right to access or know the personal information we hold about you.
Right to request deletion of your personal information.
Right to request correction of inaccurate personal information.
Right to receive a copy of your personal information or request portability, where applicable.
Right to opt out of certain marketing communications or targeted advertising, where applicable.
These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before processing your request.
You may exercise your rights by contacting us using the contact details provided below.
Managing Communication Preferences
We may send promotional emails from time to time. You may opt out of receiving promotional emails at any time by using the unsubscribe option included in our emails.
Even if you opt out of promotional emails, we may still send non-promotional messages related to your orders, account, customer service inquiries, or legal notices.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below.
Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Please note that we may transfer, store, and process your personal information outside the country where you live.
If we transfer personal information out of the United Kingdom or European Economic Area, we will rely on recognized transfer mechanisms, such as the United Kingdom International Data Transfer Agreement, the UK Addendum, European Commission Standard Contractual Clauses, or other legally recognized safeguards, where applicable.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
Any updates will be posted on this page with the updated “Last updated” date. The revised policy will apply from the date it is posted, unless otherwise stated.
Business and Contact Information
If you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any rights available to you, you can contact us at:
Business Name: Lumvrafy
Legal Company Name: Bag Weight LTD
Company Number: 13773155
Phone: +1 (202) 803-4789
Email: support@lumvrafy.com
Business Address: 128, City Road, London, EC1V 2NX, United Kingdom
Business Hours: Monday – Friday: 9:00 AM – 5:00 PM (GMT+00:00) Greenwich Mean Time (London)
( Saturday – Sunday: Closed )